Privacy policy

Last Updated: September 29, 2025

At NYTHAA, we value your trust and are committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and safeguard your personal information when you visit our website, make a purchase, or interact with us. By using our website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of information depending on your interaction with our website:

a. Personal Information:

  • Name, billing and shipping address, phone number, and email address.
  • Account details such as username, password, and preferences if you create an account with us.
  • Payment information (processed securely by third-party payment providers).

b. Transaction & Order Information:

  • Products you purchase, return, or add to your wishlist/cart.
  • Order numbers, shipping details, and delivery status updates.

c. Communications:

  • Messages, feedback, or inquiries you send to our support team.
  • Survey responses or reviews you submit voluntarily.

d. Device & Usage Information:

  • IP address, browser type, operating system, and device identifiers.
  • Pages visited, time spent on the website, and browsing behaviour collected through cookies and analytics tools.

2. How We Use Your Information

We use your information to provide you with a seamless shopping experience and for the following purposes:

  • Order Processing: To process payments, fulfill orders, manage returns, and provide order updates.
  • Customer Support: To assist you with inquiries, complaints, or technical issues.
  • Account Management: To create and maintain your NYTHAA account, including preferences and saved addresses.
  • Marketing & Promotions: To send you emails about special offers, new collections, or updates (only if you opt in).
  • Personalization: To recommend products and tailor your shopping experience.
  • Legal Obligations: To comply with applicable laws, prevent fraud, and maintain security.

3. Cookies & Tracking Technologies

We use cookies and similar tools to:

  • Remember your preferences and login details.
  • Analyse website traffic and improve site performance.
  • Show you relevant ads based on your browsing behaviour (if you consent).

You can disable cookies in your browser settings, but some features of the site may not work properly without them.

4. Sharing Your Information

We do not sell your personal information. We may share your data only in the following circumstances:

  • Service Providers: With trusted third-party vendors such as payment processors, shipping companies, and marketing platforms who help us operate the store.
  • Legal Compliance: When required by law or in response to valid legal processes such as subpoenas or court orders.
  • Business Transfers: If NYTHAA undergoes a merger, acquisition, or sale, your information may be transferred as part of the business assets.
  • With Your Consent: When you request or authorise us to share information, for example, when using social media integrations.

5. Data Security

We implement industry-standard security measures, including SSL encryption, secure payment gateways, and limited access controls to protect your information. However, no method of transmission over the internet is completely secure, so we cannot guarantee absolute protection.

6. Your Rights

Depending on your location, you may have the following rights:

  • Right to Access: Request a copy of the personal data we hold about you.
  • Right to Correction: Request corrections to inaccurate or incomplete data.
  • Right to Deletion: Request deletion of your personal information, subject to legal obligations.
  • Right to Data Portability: Request transfer of your data to another provider where technically feasible.
  • Right to Opt Out of Marketing: Unsubscribe from marketing communications at any time via the unsubscribe link in emails.

To exercise any of these rights, please email us at support@nythaa.com.

7. Data Retention

We keep your personal information only as long as necessary to:

  • Provide you with services and fulfill your orders.
  • Comply with legal obligations such as tax and accounting laws.
  • Resolve disputes and enforce agreements.

When no longer needed, your information will be securely deleted or anonymised.

8. Children’s Privacy

NYTHAA does not knowingly collect information from children under the age of 16. If you believe a child has provided personal information, please contact us so we can delete it promptly.

9. International Data Transfers

If you access our website from outside the United States, please note that your information may be transferred to and processed in the United States or other jurisdictions where data protection laws may differ from your local laws.

10. Contact Us

For questions about this Privacy Policy, data requests, or complaints, please contact us at:
Email: support@nythaa.com